a comprehensive framework for e-marketing implementation by meta-synthesis method

information technology has been considered the greatest innovation of the new era because it has a lot of fruitful social economic and scientific impacts. e-marketing joins creative and technical aspects of the internet, including: design, development, advertising and sales. this research aims to design an e-marketing framework by using meta-synthesis method. in order to design and explain a comprehensive model, all dimensions of e-marketing have been identified through systematic literature review using meta-synthesis method. then the importance and priority of each proposed dimension was determined using shannon quantitative method based on content analysis. the results reveal marketing strategies, e-commerce & internet, business strategies and consumers behavior are the major criteria in e-marketing implementation.